Saturday, November 26, 2011

Boozey Boo on YO!TV


Sweatshirt designer Ali Madigan is already dressing music superstars like MIA in her one-of-a-kind Boozey hoodies, named after a childhood nickname. Her 0 pieces can also be seen on Bay Area rappers like Stunna of The Pack. Madigan, who launched her line at the tender age of 17, says this is only the beginning. "When I first started, there was a lot that I couldn't do by myself, like sign contracts," Madigan says, from her Berkeley studio. "But I worked around it until I turned 18." Her clothes are reminiscent of an early 90s hip hop style meets retro funk. "I would describe my clothes as colorful, funky, intricate pieces," Madigan says. The sweatshirts have a unique look because they are made of carefully selected fabrics that she "could only find a yard or things that I searched near and far for." Madigan says she first started sewing when she was about six years old and lived with her grandmother. "She started me off by making dolls clothes and dolls, and that's where I got my basic sewing skills that I still use today," Madigan says, recalling how she had a real liking towards matching fabric pieces even then. After that, Madigan began using the sewing machine to alter her clothing from first grade. "I would add patches or turn shirts into dresses," she says. "But I saw it as just a hobby. I was more into painting and sculpting." It wasn't until Madigan made herself a jacket when she was 15 years old that she got really inspired. "I made my first jacket from ...

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